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A/B Testing Self-Service Platform

Zalando•2010 - 2012

Overview

Developed and maintained Zalando's A/B Testing platform, creating a self-service tool that empowered teams to design and implement experiments across the e-commerce platform.

Built a comprehensive A/B testing platform that enabled product teams to independently design, run, and analyze experiments. The platform included features for experiment design, statistical analysis, and results visualization.

Key Responsibilities

  • Architected and developed the A/B testing platform
  • Created intuitive interfaces for experiment design
  • Implemented statistical analysis tools
  • Built results visualization dashboards
  • Provided training and support to product teams

Impact & Results

Increased experiment velocity by 200%

Enabled 500+ experiments annually

Reduced experiment setup time by 80%

Improved decision-making accuracy by 60%

Areas of Focus

System DesignProcess OptimizationWorkflow Automation

Key Learnings

  • User-friendly tools drive adoption
  • Statistical rigor is crucial for valid results
  • Self-service capabilities empower teams
  • Clear visualization aids decision-making